Here is the link to the article: http://www.forbes.com/sites/jmaureenhenderson/2012/03/26/joseph-kony-nyan-cat-and-the-science-of-viral-media/
This article talks about the science of viral media, how all of these memes that we are constantly seen strewn across the internet come to be. Viral media is clear on its intentions, there’s nothing confusing about it. It is usually distributed across huge social platforms such as: Facebook, Twitter, and Pinterest; this way it will reach the largest audience fast. Though it has a very short shelf life, there is always reincarnation. I know that I find myself quoting YouTube videos form years past, and referencing other memes throughout my daily life. It is all about what platform the media is distributed on. For example, Tumblr and Reddit would be good platforms to distribute on. The consumers taste in viral media is pretty predictable, and the creators know that. So when producing media make sure that these basics are followed, and you might have the likelihood of becoming an viral star.
