Here is the link to the article: http://www.mpbn.net/News/MaineNewsArchive/tabid/181/ctl/ViewItem/mid/3475/ItemId/23554/Default.aspx
I think that the ASMR is a very cool concept; the fact that people are relating to different noises is something that I think we unintentionally doing all the time. For example you may hear a song that reminds you of a past relationship. I think that relating sounds can create a certain emotion. ASMR is creating a feeling of tranquility for the listeners. People respond to their senses.