Here is the link to the article: http://sproutsocial.com/insights/2012/05/facebook-timeline-mistakes/
This article covered the top 3 things that brands do wrong with the Facebook Timeline, and I have to say that I completely agree. The first one was their choice in cover photos. Constantly changing the cover photo is extremely annoying and just clogs up everyone’s news feed. Make sure that the cover photo is not to complex because it is the first thing you see. Think simple and focus on the business. The second one was overusing the internal Facebook applications. If a brand is constantly spamming my news feed with questions about their products, then I will unfollow their Facebook page. I see this almost as some sort of spam that I do not want to be a part of. Finally the third one is posting repetitive content. Make sure that your posts are relevant; do not be constantly posting the same thing or similar things over and over again. It is understandable that the brand is trying to get their product out there, but this does not need to result in the attack of similar images on everyone’s news feed.
-For example here is a link that contains the best Facebook Timeline photos: http://sproutsocial.com/insights/2012/04/best-facebook-timeline-covers/
