Here is the link to the article: http://www.niemanlab.org/2012/06/what-makes-something-go-viral-the-internet-according-to-gawkers-neetzan-zimmerman/
Zimmerman would pass on and post articles or videos, which were short and keep people attention. These posts would consist of things that are currently trending in the cultural and social world of the Internet. By posting these short articles that attract the public’s attention this is giving a new meaning to journalism and the way that it travels across the web. Those most of the articles may be more about fun instead of current political issues, and think that advertising these produces more cultural memes, and shows people that some news is fun and not boring. This gives a rating scale to sites, if the site doesn’t produce something of value during the week then it drops—all about competition, and who is presenting the most entertaining story.
